{
  "_meta": "Live showreel EDL — 5 cuts, each normalised to exactly 60.0s by the engine. Every img is a licensed local still in /assets/portfolio/. No stock previews, no .mp4. Authored by the multi-agent senior-editor workflow; titles cleaned for chip display.",
  "director": {
    "defaultVersionId": "range",
    "musicSpec": {
      "bpm": 120,
      "mood": "Confident, broad-shoulders commercial — a polished, four-on-the-floor brand bed that opens wide and assured (not frantic), swells with rhythmic momentum through the sector montage, hits one decisive peak-energy drop, then resolves to a calm, premium signature pad under the logo. Think 'capable studio, any sector, advertising grade' rather than action-sports adrenaline.",
      "structure": "60s at 120bpm = 120 beats of music over 58 edit beats (≈0.5s per edit beat). Cold-open: edit beats 0–5 (0–~9s) — wide establishing statement, sparse percussion, identity sting on the '.shock' / 'Anything. Anywhere.' labels. Build: edit beats 6–34 (~9–25s) — percussion enters and layers, one new element every 4–8 beats tracking the sector montage (corporate→healthcare→sport→diversity→industrial→wellness→emergency→lifestyle), tension riser across beats 30–34. DROP / crescendo: edit beats 35–52 (~25–43s) — full arrangement hits hard on the hero-action stack, sustained peak energy, fastest cutting of the reel. Resolve: edit beats 53–57 (~43–48s of edit; let music ring to 60s) — hard filter/percussion drop-out, calm signature pad lands on the '.shock — 20+ years' logo card, final downbeat on the logo.",
      "dropBeat": 35
    },
    "distinctnessCheck": "Genuinely distinct — the five cuts vary on four independent axes at once (tempo 84/92/104/120/128bpm; act balance; sector lead/spine; and finish feel), not five reorderings of one montage. cinematic (84) is light/atmosphere-led with long crossfades and an 8-beat resolve; human (92) is faces/D&I-led, intimate, 32-beat people-driven build; industry (104) is B2B/architectural with weighty holds and an emergency+forge peak; range (120) is the broad all-sector spine; motion (128) is the fastest, sport/aerial-led with whip cuts. Two soft overlaps to flag, neither disqualifying: (1) range vs motion share a fast tempo and crescendo-heavy shape (18 vs 19 crescendo beats) and both brake hard into a calm logo — but range leads broad/sector-diverse while motion leads sport+drone and cuts ~7% faster, so on a real timeline they read clearly different. (2) human vs cinematic are the closest pair on tempo *philosophy* (slow pulse, long dissolves, 32-beat build, 8-beat resolve) — they stay distinct only because their subject is different (people/connection vs light/landscape). Recommendation: when producing, deliberately exaggerate human's portrait push-ins and cinematic's golden-hour grade so the twins never collapse into each other in a side-by-side gallery.",
    "advice": [
      "Ship range as the homepage hero and autoplay it muted with captions/labels burned in — the labelled spine ('Corporate', 'Healthcare', 'Anything. Anywhere.', '3,000,000+ agency uploads') must read with sound off, because most first-time buyers watch muted. Keep a 6-second 'mini-range' loop (cold-open + one sector + logo) for above-the-fold where a full 60s won't autoplay.",
      "Deploy the other four cuts to the right buyer rather than burying them: human → the D&I / brand / NGO landing pages and MENA outreach; industry → the B2B / institutional / Gulf-MENA quote pages and tender decks; motion → sport, travel, and event clients plus social/Reels where fast cutting wins the first 3s; cinematic → premium/luxury pitch decks and the 'craft' or about page. One reel ≠ one audience.",
      "License music to the edit, not the edit to music: brief a 120bpm track (or stems) with a build-to-drop at the 25s mark (edit beat 35 / ~17.5s of pure edit time) and a clean breakdown for the last ~12s logo landing. Buy a 60s cutdown plus 6s/15s/30s edits of the SAME track so every social aspect ratio stays sonically on-brand. Confirm worldwide + paid-social + broadcast rights and term — a homepage hero needs perpetual, and MENA/Gulf media buys often need broadcast clearance.",
      "Cut the real-footage master in 9:16 and 1:1 from day one, not just 16:9. Frame and protect a center-safe action zone so the same master reframes to vertical without re-editing; the hero-action stack (edit beats 35–52) is where vertical crops break, so shoot/choose those heroes with headroom.",
      "Treat heroes and generics as two separate tiers in the real cut: the labelled hero shots carry meaning and must be your strongest, color-matched, advertising-grade frames; work-XX generics are rhythm and texture only — never let a weak generic sit on a downbeat or under a label. If a sector's hero isn't strong enough to license-grade, drop the label rather than show a soft hero.",
      "Accessibility: provide real captions (not just decorative labels), a descriptive transcript on the page for screen-reader/SEO, never rely on color alone for the sector labels, keep label contrast AA against motion backgrounds, and honor prefers-reduced-motion by serving a poster frame + play button instead of autoplay. A reel that fails reduced-motion will hurt both accessibility and Core Web Vitals.",
      "Performance: the homepage hero must not block render — lazy-load below-the-fold cuts, serve AV1/H.265 with an H.264 fallback, ship a high-quality poster frame that matches the first frame, cap the hero file size and use adaptive bitrate, and preconnect to whatever CDN hosts the video. Measure LCP with the reel in place; if the hero video is the LCP element, you've mis-built the page.",
      "Standardize the spine: 3,000,000+ agency uploads, 20+ years / since 2005, and Sarajevo → worldwide appear inconsistently across the five EDLs (e.g. 'since 2005' only in human, the frame-count card placed differently). Lock one canonical end-card sequence and one logo lockup so all five reels resolve identically — buyers who see two cuts should feel one studio.",
      "Build one graded, conformed master timeline and derive all five cuts from it as non-destructive edits/EDLs rather than five separate online sessions. Same color science, same logo animation, same label kit — only pacing, sector order, and music change. This keeps the gallery coherent and makes future re-cuts cheap.",
      "Add a measurable CTA to each placement (View work / Request a quote) and track which cut drives quote-form starts — then promote the highest-converting cut, not the one the team likes most. The default pick (range) is the safe broad bet; let real homepage data confirm or replace it within the first month."
    ],
    "productionNotes": "Rebuilding range (58 edit beats, 120bpm, ~0.5s/beat) from real master footage instead of stills. Keep the four-act spine intact: cold-open beats 0–5 (one wide, slow, confident establishing move — do NOT cut fast here; let the brand and scale land, hold the '.shock' / 'Anything. Anywhere.' identity beat ~2s on screen). Build beats 6–34: rhythmic sector montage in this order — corporate, healthcare, sport, diversity, industrial, wellness, emergency, lifestyle — heroes on the downbeats carrying each labelled sector, work-XX generics intercut between them purely as rhythm/texture (never under a label, never on a downbeat). Crescendo beats 35–52: the drop — stack the peak-energy hero action shots, fastest cutting of the reel, shots get shorter as energy climbs; this is the money section, use only your strongest licensable frames here. Resolve beats 53–57: brake hard, one calm signature beat, settle to the '.shock — 20+ years' logo card on the final downbeat. Music-to-picture: the drop must hit on edit beat 35 (~17.5s of edit time); land the riser/tension across beats 30–34 so the cut to the hero stack and the music drop are frame-locked. With real video each beat is a clip, not a still — give hero clips ~0.5s of usable action (a gesture, a pan settle, a jump apex) and let motion within the frame replace the push-ins/zooms used on stills. Shoot/select for a center-safe action zone so this master reframes cleanly to 9:16 and 1:1. Match-grade across sectors to one color science; if any sector's real hero isn't advertising-grade, drop that sector's label rather than weaken the spine. Preserve the canonical end-card order (frames-licensed → 20+ years → logo) shared across all five cuts."
  },
  "versions": [
    {
      "id": "range",
      "title": "The Range",
      "concept": "The all-rounder showreel. Sixty seconds proving .shock shoots any sector at advertising grade — a wide, confident cold-open establishes identity and scale, a rhythmic sector montage (corporate, healthcare, sport, diversity, industrial, wellness, emergency, lifestyle) builds with intercut portfolio texture, a fast crescendo stacks the peak-energy hero action shots, and a calm signature beat resolves to the logo. Heroes carry the labelled spine; work-XX generics ride between them as rhythm.",
      "bpm": 120,
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          "focalX": 50,
          "focalY": 42,
          "trans": "fade-black",
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          "label": ".shock",
          "act": "cold-open"
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          "motion": "zoom-out",
          "focalX": 50,
          "focalY": 55,
          "trans": "crossfade",
          "dur": 1900,
          "label": "Sarajevo → worldwide",
          "act": "cold-open"
        },
        {
          "img": "home-mena.jpg",
          "motion": "push-in-slow",
          "focalX": 44,
          "focalY": 46,
          "trans": "cut",
          "dur": 1600,
          "label": "",
          "act": "cold-open"
        },
        {
          "img": "work-01.jpg",
          "motion": "pan-right",
          "focalX": 40,
          "focalY": 50,
          "trans": "cut",
          "dur": 1100,
          "label": "",
          "act": "cold-open"
        },
        {
          "img": "bg/bg-13-alpine-aerial.jpg",
          "motion": "zoom-out",
          "focalX": 50,
          "focalY": 48,
          "trans": "crossfade",
          "dur": 1800,
          "label": "20+ years",
          "act": "cold-open"
        },
        {
          "img": "work-07.jpg",
          "motion": "static-hold",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 1000,
          "label": "",
          "act": "cold-open"
        },
        {
          "img": "bg/bg-14-office-collab.jpg",
          "motion": "push-in-slow",
          "focalX": 56,
          "focalY": 44,
          "trans": "fade-black",
          "dur": 1500,
          "label": "Corporate",
          "act": "build"
        },
        {
          "img": "bg/bg-01-business-group.jpg",
          "motion": "pan-left",
          "focalX": 45,
          "focalY": 45,
          "trans": "cut",
          "dur": 1100,
          "label": "",
          "act": "build"
        },
        {
          "img": "work-12.jpg",
          "motion": "zoom-in",
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          "trans": "cut",
          "dur": 950,
          "label": "",
          "act": "build"
        },
        {
          "img": "bg/bg-04-glass-corridor.jpg",
          "motion": "pan-right",
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          "trans": "cut",
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          "label": "",
          "act": "build"
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        {
          "img": "bg/bg-20-director-startup.jpg",
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          "focalY": 40,
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          "dur": 1300,
          "label": "",
          "act": "build"
        },
        {
          "img": "home-tech.jpg",
          "motion": "pan-right",
          "focalX": 54,
          "focalY": 50,
          "trans": "whip",
          "dur": 1100,
          "label": "Industry",
          "act": "build"
        },
        {
          "img": "bg/bg-12-blacksmith-forge.jpg",
          "motion": "push-in-slow",
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          "focalY": 55,
          "trans": "cut",
          "dur": 1000,
          "label": "",
          "act": "build"
        },
        {
          "img": "work-19.jpg",
          "motion": "zoom-in",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 900,
          "label": "",
          "act": "build"
        },
        {
          "img": "home-healthcare.jpg",
          "motion": "push-in-slow",
          "focalX": 48,
          "focalY": 42,
          "trans": "crossfade",
          "dur": 1400,
          "label": "Healthcare",
          "act": "build"
        },
        {
          "img": "work-23.jpg",
          "motion": "static-hold",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 950,
          "label": "",
          "act": "build"
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          "focalY": 48,
          "trans": "cut",
          "dur": 1050,
          "label": "",
          "act": "build"
        },
        {
          "img": "home-diversity.jpg",
          "motion": "push-in-slow",
          "focalX": 50,
          "focalY": 44,
          "trans": "whip",
          "dur": 1300,
          "label": "Inclusion",
          "act": "build"
        },
        {
          "img": "bg/bg-23-wheelchair-joy.jpg",
          "motion": "push-in-slow",
          "focalX": 52,
          "focalY": 42,
          "trans": "cut",
          "dur": 1200,
          "label": "",
          "act": "build"
        },
        {
          "img": "work-30.jpg",
          "motion": "pan-right",
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          "focalY": 50,
          "trans": "cut",
          "dur": 900,
          "label": "",
          "act": "build"
        },
        {
          "img": "bg/bg-10-kids-robotics.jpg",
          "motion": "zoom-in",
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          "focalY": 52,
          "trans": "cut",
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          "label": "",
          "act": "build"
        },
        {
          "img": "bg/bg-22-woman-portrait.jpg",
          "motion": "push-in-slow",
          "focalX": 48,
          "focalY": 40,
          "trans": "crossfade",
          "dur": 1300,
          "label": "",
          "act": "build"
        },
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          "img": "home-lifestyle.jpg",
          "motion": "pan-left",
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          "focalY": 48,
          "trans": "cut",
          "dur": 1100,
          "label": "Lifestyle",
          "act": "build"
        },
        {
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          "motion": "zoom-in",
          "focalX": 50,
          "focalY": 50,
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          "dur": 900,
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          "act": "build"
        },
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          "img": "bg/bg-21-yoga-waterfall.jpg",
          "motion": "static-hold",
          "focalX": 52,
          "focalY": 50,
          "trans": "crossfade",
          "dur": 1500,
          "label": "Wellness",
          "act": "build"
        },
        {
          "img": "bg/bg-05-tai-chi-mountain.jpg",
          "motion": "zoom-out",
          "focalX": 50,
          "focalY": 46,
          "trans": "crossfade",
          "dur": 1600,
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          "act": "build"
        },
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          "focalY": 50,
          "trans": "cut",
          "dur": 1100,
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          "trans": "cut",
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          "label": "",
          "act": "build"
        },
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          "motion": "push-in-slow",
          "focalX": 52,
          "focalY": 44,
          "trans": "flash",
          "dur": 1200,
          "label": "Emergency",
          "act": "build"
        },
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          "img": "bg/bg-03-fire-stairs.jpg",
          "motion": "zoom-in",
          "focalX": 48,
          "focalY": 42,
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          "label": "",
          "act": "build"
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          "motion": "push-in-slow",
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          "trans": "cut",
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          "label": "",
          "act": "build"
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          "label": "",
          "act": "build"
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          "motion": "zoom-in",
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          "focalY": 50,
          "trans": "cut",
          "dur": 850,
          "label": "",
          "act": "build"
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          "trans": "cut",
          "dur": 900,
          "label": "",
          "act": "build"
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          "img": "home-sport.jpg",
          "motion": "push-in-slow",
          "focalX": 54,
          "focalY": 46,
          "trans": "flash",
          "dur": 1100,
          "label": "Sport & action",
          "act": "crescendo"
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          "label": "",
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          "label": "",
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          "trans": "whip",
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          "label": "",
          "act": "crescendo"
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          "label": "",
          "act": "crescendo"
        },
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          "motion": "pan-right",
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          "focalY": 50,
          "trans": "cut",
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          "label": "",
          "act": "crescendo"
        },
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          "motion": "push-in-slow",
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          "trans": "cut",
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          "label": "",
          "act": "crescendo"
        },
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          "motion": "pan-left",
          "focalX": 46,
          "focalY": 42,
          "trans": "whip",
          "dur": 850,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "work-14.jpg",
          "motion": "zoom-in",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 650,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "bg/bg-17-boat-aerial.jpg",
          "motion": "zoom-out",
          "focalX": 50,
          "focalY": 52,
          "trans": "cut",
          "dur": 800,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "work-36.jpg",
          "motion": "zoom-in",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 650,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "work-38.jpg",
          "motion": "pan-right",
          "focalX": 48,
          "focalY": 50,
          "trans": "cut",
          "dur": 700,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "work-25.jpg",
          "motion": "zoom-in",
          "focalX": 50,
          "focalY": 50,
          "trans": "flash",
          "dur": 650,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "work-18.jpg",
          "motion": "zoom-in",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 700,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "work-32.jpg",
          "motion": "zoom-in",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 650,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "bg/bg-13-alpine-aerial.jpg",
          "motion": "zoom-out",
          "focalX": 50,
          "focalY": 46,
          "trans": "whip",
          "dur": 900,
          "label": "3,000,000+ agency uploads",
          "act": "crescendo"
        },
        {
          "img": "work-22.jpg",
          "motion": "zoom-in",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 700,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "bg/bg-24-mtb-jump.jpg",
          "motion": "zoom-in",
          "focalX": 48,
          "focalY": 48,
          "trans": "flash",
          "dur": 850,
          "label": "",
          "act": "crescendo"
        },
        {
          "img": "bg/bg-16-heli-mountain.jpg",
          "motion": "zoom-out",
          "focalX": 50,
          "focalY": 44,
          "trans": "fade-black",
          "dur": 1400,
          "label": "",
          "act": "resolve"
        },
        {
          "img": "bg/bg-08-coast-drive.jpg",
          "motion": "pan-right",
          "focalX": 50,
          "focalY": 54,
          "trans": "crossfade",
          "dur": 1700,
          "label": "",
          "act": "resolve"
        },
        {
          "img": "home-corporate.jpg",
          "motion": "push-in-slow",
          "focalX": 50,
          "focalY": 44,
          "trans": "crossfade",
          "dur": 1700,
          "label": "Anything. Anywhere.",
          "act": "resolve"
        },
        {
          "img": "work-40.jpg",
          "motion": "static-hold",
          "focalX": 50,
          "focalY": 50,
          "trans": "crossfade",
          "dur": 1600,
          "label": "",
          "act": "resolve"
        },
        {
          "img": "bg/bg-17-boat-aerial.jpg",
          "motion": "push-in-slow",
          "focalX": 50,
          "focalY": 48,
          "trans": "fade-black",
          "dur": 2200,
          "label": ".shock — 20+ years",
          "act": "resolve"
        }
      ]
    },
    {
      "id": "human",
      "title": "Human",
      "concept": "A people-first brand showreel for .shock: 20+ years of commercial work seen through faces, connection, and care. Diversity, inclusion, and wellness lead the spine; portraits push in slow, groups pan across, landscapes breathe. Warm and intimate, a slower pulse than an action reel — built so brand and D&I buyers feel the humanity before they read the credentials.",
      "bpm": 92,
      "beats": [
        {
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          "motion": "push-in-slow",
          "focalX": 50,
          "focalY": 40,
          "trans": "fade-black",
          "dur": 2000,
          "label": ".shock",
          "act": "cold-open"
        },
        {
          "img": "home-diversity.jpg",
          "motion": "pan-right",
          "focalX": 55,
          "focalY": 45,
          "trans": "crossfade",
          "dur": 1700,
          "label": "",
          "act": "cold-open"
        },
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          "img": "work-03.jpg",
          "motion": "push-in-slow",
          "focalX": 50,
          "focalY": 50,
          "trans": "cut",
          "dur": 1300,
          "label": "",
          "act": "cold-open"
        },
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