Journal
Field notes from the shoot — and the software behind it.
How we brief in Sarajevo and produce worldwide, what more than twenty years on location teaches you, and why we build our own tools. No noise.
Latest articles
Why we brief in Sarajevo and shoot anywhere
A small European base turns out to be the fastest way to put an advertising-grade crew on a location in MENA, the Gulf or Europe — here's the logistics that make it work.
Read the dispatch →Building the .shock Suite: tools that run our own shoots
Culling, tagging, releases and delivery used to eat days per project. So we built the software we wished existed — and now it runs in the browser, offline-first.
Read the dispatch →Commercial sport photography: briefing a shoot that runs in the field
From trail races to corporate sport days — what a commercial sport brief needs to cover, why location scouts aren't optional, and why the best stills come from the same day as the video.
Read the dispatch →Corporate photography that works across five years of annual reports
The brief determines whether your library compounds in value or fragments with every new shoot cycle. How to write a visual language that holds across markets, media types and teams.
Read the dispatch →Healthcare and clinical photography: what a medical brand needs
Shooting in live clinical environments means access negotiations before the creative brief, specialist consent frameworks and kit choices driven by infection control — before a single light is set.
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