.shock commercial photo · video

Brand & Campaign · Diversity

Representation that reads as real.

Inclusive campaign photography built on authentic casting — across age, ability, ethnicity and background — directed so representation never looks like a checkbox.

What this service delivers

You receive campaign imagery that represents real people authentically — cast for genuine diversity across age, ability, ethnicity and identity, and directed so the result feels lived-in rather than staged. Two decades of stock production for the world’s largest libraries means we understand both the creative and the compliance side of inclusive casting, model releases and usage.

Four pillars of inclusive work.

Authentic representation Accessibility Inclusive casting Workplace diversity

01

Authentic representation

Casting and direction that reflects real audiences — diverse, specific and free of tokenism, for brands that mean it.

02

Accessibility

Imagery featuring disability and accessibility with dignity and accuracy — informed casting, considered locations and respectful direction.

03

Inclusive workplace & culture

Diverse teams, leadership and culture for corporate, recruitment and ESG communications.

04

Wellness & community

Group, community and wellbeing imagery across generations and backgrounds — for health, public-sector and lifestyle brands.

Real people, real frames.

A team walking down an office corridor, one colleague in a wheelchair
Inclusion · workplace
Colleagues laughing together in an office lounge, one in a wheelchair
Diversity · workplace
An informal office meeting in a lounge, one colleague in a wheelchair
Accessibility · meeting
A group of colleagues cheering around laptops on a sofa
Representation · team

Diversity & Inclusion Photography sits within Brand & Campaign Photography.

Diversity & inclusion runs through every campaign we shoot — book it as a dedicated brief or as the casting standard for a wider Brand & Campaign production.

Brand & Campaign Photography →

Cast right, shoot true, deliver clean.

01

Brief & cast

We scope the audience you actually need to represent and build a casting shortlist across age, ability, ethnicity and background — no tokenism, no filler faces.

02

Shoot on location

Direction that keeps people natural in front of the camera, with accessibility and dignity built into the set — not bolted on afterwards.

03

Grade & deliver

Selects, retouch and colour move through the .shock.LAB pipeline, then land in a labelled gallery with releases attached and ready to licence.

  • Full-resolution retouched stills
  • Web-ready and print-ready exports
  • Raw files available on request

Formats

  • First selects within days of the shoot
  • Grading and retouch via the .shock.LAB pipeline
  • Timeline confirmed at brief stage

Turnaround

  • Commercial licence, all territories
  • Signed model releases for every subject
  • Labelled, organised delivery gallery

What you receive

Priced to your brief. We send a precise quote within 24 hours.

See the rate card →