Real estate & hospitality · Gulf
Launch campaign for a waterfront development
A full launch library for a Gulf waterfront development — architecture, interiors, lifestyle and aerial, plus a brand film, produced in one trip.
The brief
A developer needed a complete launch package for a waterfront residential and hospitality project — sales-ready stills and a hero film, all consistent, all from a single mobilisation. The property had to read as aspirational without looking artificial, and the aerial and ground-level imagery had to match in grade and look so the sales brochure, the website and the digital hoardings read as one campaign.
The approach
- A combined photo and film crew deployed over a multi-day shoot to eliminate duplicate travel and brief
- Licensed commercial drone for aerial establishing shots — coastline, approach and the full site footprint
- Golden-hour and blue-hour scheduling for exterior architecture, matched across stills and motion
- Styled interiors with sourced lifestyle talent to anchor the residential sales narrative
- One post pipeline: the same grade from aerial drone through to close interior — so the library holds together
What we shot
- Architecture and interior stills across 12 key spaces
- Aerial photography and video — site, coastline and surrounding context
- Lifestyle imagery with on-location talent in residential and hospitality settings
- A 75-second hero brand film with a 30-second cut
- Vertical social cut-downs and still crops per channel
- A matched grade across all formats — brochure, web, OOH and digital
The result
- A single, complete launch library — architecture, aerial, lifestyle and film — all matched in grade and look
- All stills and film captured in one mobilisation: one travel cost, one schedule, one brief
- Aerial and ground-level coverage consistent enough to run side by side in the sales brochure
- Full channel delivery within seven working days of wrap: brochure print-ready files, web assets, social crops and film
- Zero re-mobilisation: the production scope was locked before travel, and the library was delivered to it
Representative of .shock production capability. Specific client name, project figures and testimonial available on request.
Services used in this production
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