Step 01
Scope with you
We map your team's level, your channels and your brand standards, and shape the curriculum around the content you actually produce.
Education — 06
Make your team fluent in visual content.
On-site or remote training that turns marketing and communications teams into confident buyers and directors of photography and video — writing briefs that work, directing shoots and managing usage rights, so every euro of content budget lands.
What this service delivers
In-house teams commission a lot of visual content — and often waste a lot of budget doing it, because no one was ever taught how. This training fixes the whole chain. Delivered on-site or remotely by a photographer with 20+ years of commercial production, it teaches your marketing and comms people to write briefs photographers can actually shoot to, direct and review work on set or on a call, manage licensing and usage rights, and keep a consistent visual standard across every office and campaign. Tailored to your brand, your channels and your team's current level — so the skills stick and the next shoot goes right the first time.
What your team learns
From brief to sign-off, done right.
01
Writing briefs that work
How to write a photo or video brief a production team can shoot to first time — objectives, references, deliverables and scope, without ambiguity.
02
Directing a shoot
Being useful on set or on a call — how to steer a shoot toward the brand outcome without slowing the crew or overstepping the photographer.
03
Reviewing & selecting work
Judging images and footage objectively against the brief — giving feedback that improves the work instead of stalling it.
04
Usage rights & licensing
Understanding what you're actually licensing — scope, term and territory — so campaigns stay compliant and nothing gets pulled.
05
Visual consistency
Holding one look across offices, markets and suppliers — building the reference standards that keep the brand coherent.
06
Budget & supplier management
Scoping cost, comparing quotes and getting more from every content euro — plus where AI and stock genuinely fit the mix.
Training that fits your team.
How we run it for your team.
Step 02
Deliver the training
On-site or remote, hands-on with your own briefs and past shoots — so the team practises on real work, not hypotheticals.
Step 03
Leave-behind toolkit
Your team keeps brief templates, a review checklist and a licensing reference — so the standard holds after we've gone.
What you get
Format
- On-site or remote, half-day or full-day
- Tailored to your brand and channels
- Group sessions for whole teams
Ideal for
- In-house marketing and comms teams
- Brand and content managers
- Organisations commissioning regular shoots
What you get
- A team fluent in briefing and directing
- Brief, review and licensing templates
- A consistent visual standard that holds
Priced per team and format. We confirm a quote within 24 hours of your brief.
See the rate cardTrain your team.
Tell us your team size and what you commission. We'll reply within one business day with a tailored plan and a price.