Commercial production · 20+ years · rights cleared before the shoot
Authentic human stories
High-end commercial photography that captures real people in real moments. One brief — campaign stills and a brand film in every format, licensed for wherever they run.
Budget signal, not a price list — half-day productions from €600 · transparent day rates · free quote in 24 hours
100+ brands and institutions license this work — their campaigns run on these images
Not paid placements — each name credits .shock as image supplier on its own imprint page.
The specialty
People being, not people posing.
The office worker actually working. Hands in the middle of the job. The half-second before or after the frame a stock brief would have asked for. It is a harder thing to shoot than it sounds, and it is what the market turned toward — away from arranged, toward real.
Corporate & business
A room mid-conversation
Teams photographed while the work is happening, so the picture still reads as your company a year later — not as a group arranged against a window.
Corporate photography
Industrial & manufacturing
Hands in the middle of the job
Process shot to site-safety standards without stopping the line. The craft is the subject; the person doing it is why anyone looks twice.
Industrial photography
Lifestyle & advertising
A person, not a pose
Medium-format detail on a face that is doing something, thinking something, going somewhere. The frame a campaign can carry for three years.
Commercial lifestyle
Selected work
Campaigns that ran in the field, not just the studio.
Three productions, start to finish — the brief, what was shot, and exactly what was delivered.
Real estate & hospitality · Gulf
Launch campaign for a waterfront development
A developer needed sales-ready stills and a hero film for a waterfront residential and hospitality project — all consistent, all from a single mobilisation.
Shipped
Architecture and interiors across 12 spaces · aerial photo and video · lifestyle with on-location talent · a 75-second hero film with a 30-second cut · vertical social cut-downs · one matched grade for brochure, web, OOH and digital.
Read the case study
Manufacturing & industry · Europe
Brand & people library for a manufacturer
A mid-sized European manufacturer needed one coherent library — the work, the people and a consistent leadership set — shot to site-safety standards without stopping the line.
Shipped
Process stills across four production areas · 14 matched executive portraits from one session · team and culture documentary set · safety and compliance imagery · a 90-second process film · the whole library tagged and delivered ready to use.
Read the case study
Brand & advertising · Multi-market
Sport & lifestyle advertising campaign
A brand needed a campaign that read as energetic and genuinely inclusive across several markets — holding together from a 6-metre billboard to a 9:16 reel.
Shipped
Hero stills across 6 scenarios · a 60-second brand film with a matched 30-second cut · 9:16 social cut-downs · a single multi-market grade · selects packaged per channel for web, OOH, social and press.
Read the case study
Published as representative productions — the client name, project figures and a reference are available on request. We don't publish a client's name without their permission.
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Two decades producing for brands, agencies and industry across the Balkans, MENA, the Gulf and Europe — 3,000,000+ cumulative uploads across 24 agencies, including Shutterstock, Adobe Stock and Getty / iStock.
Services
One brief. Two deliverables. Every format.
Campaign stills, brand film, and social cuts from a single shoot day — licensed for OOH, digital and broadcast, consistent across every channel.
Campaign Photography
Licensed for paid digital, print and OOH — the same standard that clears stock agency review at Adobe and Getty, applied to your campaign.
Photography →Brand Film & Video
Directed by .shock, crewed by hudhud.pro in Sarajevo. One creative direction from concept to grade, so the brief isn't reinterpreted between set and edit.
Video →Photo + Film Production Day
Campaign stills and a finished brand film from one shoot day — one location, one model booking, every format the brief calls for.
Photo + Video →Cleared
Rights sorted before the shoot, not after the invoice.
The word that does the most work in the promise above. Licensing is the part that stops a campaign the week it is due to run — so it is settled in writing before anyone picks up a camera. What you pay for is the shoot, and how far the images travel; both are quoted up front.
Usage agreed up front
Commercial, editorial, time-limited or unlimited — agreed per project and written into the production agreement before the shoot, not negotiated after delivery.
Shot to agency review standard
The same standard that clears stock agency review at Adobe and Getty, applied to your campaign — the review that rejects work for exactly the technical and rights problems a brand cannot afford to discover late.
Twenty years of it
3,000,000+ cumulative uploads across 24 agencies. Every one of them passed a licensing review before it was ever accepted — that is where the standard comes from.
Reliability
The unglamorous half: it arrives when we said it would.
Range gets you onto the list. Delivering the same way twice is what gets you hired again. So here is the part that usually goes unsaid.
A production that travels
Studio in Sarajevo, Profoto lighting that runs on batteries, and a video crew on call — so location work holds a studio standard. Past productions include Dubai, the Maldives, the Arctic Circle and Egypt.
A date in the agreement
Every brief is answered within one working day, and the delivery date is written into the production agreement before the shoot — not estimated afterwards when post-production is already late.
A pipeline, not a bottleneck
Culling, tagging, retouching and delivery run through the studio's own software rather than by hand. Turnaround is a property of the pipeline, which is why it holds on a 40-frame job and a 4,000-frame one.
The film and the stills come off the same set.
Same models, same lighting, same location — so the campaign still looks like one campaign when it runs on a billboard, a landing page and a paid-social cut.
.shock — more than twenty years behind commercial production.
The studio shoots for agencies and brands across Europe and the Gulf, from Sarajevo boardrooms to Dubai locations and Egyptian hospitals.
The kit travels: Hasselblad medium format, RED and Sony cinema bodies, and Profoto lighting that runs on batteries anywhere a brief takes it.
Why this studio
Four things a comparable studio cannot say.
Not claims about attitude. Each of these is a fact about how the work is made, and the fact it rests on is printed underneath it.
Proven on the market, not guessed
A portfolio shows what a photographer likes. A sales record shows what the market actually pays for. Three million images did not go up and sit there — they were bought and used, millions of downloads over, by people spending a budget. Very few studios can point to either the depth or the duration of that record.
Proof: 3,000,000+ cumulative uploads across 24 agencies, distributed through Shutterstock, Adobe Stock and Getty / iStock
The same mastery, sold directly
Most studios learn their market one client at a time. This one has been feeding it continuously for two decades, so the brief is understood before it is written.
Proof: 20+ years of commercial production; 100+ brands & institutions license the work
Tool-driven speed
A studio doing the same steps manually pays for them in days. This is a client-facing advantage: the same standard, delivered sooner, without the cost of a bigger post team.
Proof: The .shock Suite ships fifteen purpose-built modules covering brief → cull → edit → retouch → tag → release → publish → sell
One intelligent suite, end to end
The alternative is five disconnected tools with five exports between them, where every handover loses metadata and every app has to be taught the same thing again.
Proof: Shared data layer across the Suite (SuiteData + the Asset Service) with fifteen modules on one asset store
Fifteen purpose-built apps for commercial and stock photographers — from brief to sold direct, shipping in sequence.
Ten of the fifteen modules are live today — including .tag.shock for AI keywording and .imla.shock for AI image generation — over one shared project library. Only agency.shock, camera.shock, finance.shock, portfolio.shock and rights.shock are still shipping.
Model or location owner? Join the production network.
We cast talent and scout locations across the region for client briefs. Register once — we get in touch when a shoot matches.
What twenty years of commercial production covers.
Commercial photo and video for retail, hospitality, industrial and institutional brands across the Balkans, MENA and the Gulf.
Shot against a signed-off shot list, with model releases and licence documentation attached to every delivered file.
3,000,000+ cumulative uploads across 24 agencies, including Shutterstock, Adobe Stock and Getty / iStock, and used in real campaigns.
Before you brief
The questions we get asked first.
How does a shoot work, start to finish?
Do you travel, or only shoot in Sarajevo?
What about usage rights and licensing?
Can you deliver photo and video together?
What is your turnaround?
Tell us the brief. We deliver to spec.
Studio in Sarajevo, lighting that travels, a video crew on call. One production, anywhere you need it.