Pricing & licensing
What the shoot costs, and how far the images travel.
Day rates published up front. Licensing explained in plain terms — scope, reach, duration and exclusivity, agreed before the shoot, not after the invoice.
Ballpark a budget in ten seconds.
Every quote starts from one of these three. What moves it is scope, talent, locations and licensing — the six factors below.
One location, one setup family. Right for portraits, a product set, or a focused corporate block.
Start a project →Multiple setups and locations, the standard campaign or corporate shoot day.
Start a project →Stills and film off the same set, same crew, same day — the combined production day.
Start a project →What you are licensed to do with the images.
Four dials set the licence. They are agreed in the quote, so nothing about usage is discovered late.
Where it runs
Web and social, paid digital, print, out-of-home, packaging, broadcast — named in the quote.
How far
One market, a region, or worldwide. Reach is the usual reason two similar shoots price differently.
How long
A campaign window, a fixed term, or perpetual. Renewals are priced up front, not renegotiated.
Who else can
Non-exclusive by default. Category or full exclusivity, and buyouts, are quoted separately.
Commercial photography.
| Service | From | Details |
|---|---|---|
| Campaign & lifestyle photography | €1,200 / day | Models, location, Profoto on location |
| Corporate portraits / headshots | €150–400 / person | Studio or on-location, retouched |
| Political portraits — candidate slate | €90–280 / person | Declining by headcount; min. engagement €1,400 |
| Political portraits — principal | from €3,500 | Closed set, art direction, full buyout |
| Corporate team shoot | from €800 / half day | Up to 10 people, group & individual frames |
| Product photography | €80–300 / product | Studio set, packaged deliverables |
| Architecture & interiors | from €1,200 / day | Ambient + controlled Profoto lighting |
| Industrial & manufacturing | from €1,400 / day | On-site, safety briefing included |
| Diversity & editorial | from €1,200 / day | Talent-inclusive shoots, casting extra |
| Aerial / drone add-on | +€300 / half day | DJI Mavic 3 Cine — adds cinematic aerials to any shoot |
| Event & conference photography | from €800 / half day | Same-day gallery option; corporate events, awards, launches |
| Real estate photography | from €600 / half day | Residential, commercial, new developments |
| 360° virtual tour | from €400 / location | HDR sphere capture, web-ready embed, floor plan overlay |
| ESG & sustainability photography | from €1,200 / day | Annual reports, DEI campaigns, governance |
| Medical tourism photography | from €800 / half day | Clinic, staff & patient-journey — BiH & regional facilities |
| Fashion & beauty photography | from €1,200 / day | Styled shoots, beauty campaigns, editorial — styling quoted separately |
| Food & drink photography | from €950 / day | Studio or on-location — hero stills, lifestyle and social formats |
| Sport & action photography | from €1,200 / day | Athlete campaigns, lifestyle sport, events — on-location |
| International & bespoke specialist projects | from €1,500 / day | Above our highest specialist day-rate — final scope quoted |
Video production.
| Service | From | Details |
|---|---|---|
| Brand campaign film | from €4,000 | Concept, shoot, grade, sound |
| Corporate profile film (1–3 min) | from €2,500 | Full crew, interview + B-roll |
| Event coverage | from €1,200 | Highlight film + raw footage |
| Full production crew day | from €2,000 / day | Director, DP, sound, production |
| Aerial drone video add-on | +€400 / half day | DJI Mavic 3 Cine · licensed pilot |
| AI & synthetic visuals | from €15 / image | Clearly labelled as generated; human review on every delivery |
Native social, UGC & brand shows.
| Service | From | Details |
|---|---|---|
| UGC content pack (5 short clips) | from €800 | Platform-native, authentic style, paid-social ready |
| Reels / TikTok batch (5–10 clips) | from €600 | Shoot + edit; vertical and horizontal cuts |
| Produced social content pack (3–5 clips) | from €1,500 | Full crew, grade and colour — vertical + horizontal |
| Video podcast episode (1 hr) | from €1,500 | Multi-camera, professional audio, full edit |
| Podcast series (4 episodes) | from €4,500 | Studio setup included; per-episode rate drops on series |
| Brand show — pilot episode | from €2,500 | Full concept, set design, production and launch edit |
| Monthly social / podcast retainer | from €800 / month | Recurring scope, agreed per month |
Casting, locations & line production.
| Service | From | Details |
|---|---|---|
| Photo + film production day | from €2,500 / day | Full combined shoot · best value |
| Fixer & line production | from €400 / day | Ground logistics, permits, crew coordination |
| Location scouting | from €300 | BiH and Balkans region |
| Casting & talent | from €200 / talent | Local talent coordination + model release |
| Monthly content retainer | from €800 / month | Recurring content production — agreed scope |
| Gulf & MENA production (Sarajevo base) | from €2,500 / shoot day | UAE, Qatar, KSA — 20+ years international experience · AED/USD on request |
Retouching, grading & the studio.
| Service | From | Details |
|---|---|---|
| Advanced image retouching | €50–120 / image | Commercial finish, compositing, skin |
| Batch retouching & colour consistency | from €35 / image | Volume rates for campaign sets |
| Colour grading (video) | from €200 / hour | DaVinci Resolve, LUT application, final grade |
| Booking | From | Details |
|---|---|---|
| Half day | From €250 | 4 hours |
| Full day | From €450 | 8 hours |
Professional camera & lighting hire is quoted per kit and dates — see gear rental.
Six things that move a quote.
Licensing
Scope, reach, duration and exclusivity — usually the biggest single factor.
Talent
Casting, model fees and releases; headcount drives portrait pricing.
Locations
Scouting, permits and travel; multi-location days cost more than one setup.
Crew & kit
Film needs a crew; lighting, grip and drone add to a stills day.
Deliverables
Frame counts, formats, crops per channel, and retouching depth.
Timeline
Turnaround and any compressed schedule around your launch date.
The .shock.LAB software has its own separate pricing — see .shock.LAB.
Ready to put a number on your brief?
Tell us what you need to show, where it will run and when. We reply within 24 hours.