.plan.shock
AI shot planning, call sheets & release-linked production
Your workspace
Your apps.
Fifteen workflow modules and four business apps. Open what is ready; the rest tell you where they are.
Plan & prepare
.release.shock
AI-assisted model & property releases
.agency.shock
Marketing operations — calendar, publishing, ads, search & reporting
Learn more
In development
Create & finish
.camera.shock
AI-guided tethered capture & live review
Learn more
In development
.cull.shock
AI-assisted culling & instant rating
.edit.shock
AI-enhanced non-destructive develop
.retouch.shock
AI-powered heal, clone & blur
Publish & measure
.tag.shock
AI keywording & metadata
.publish.shock
AI batch agency submission
.stats.shock
AI sales analytics & forecasting
.rights.shock
AI rights & licensing ledger
Learn more
In development
.imla.shock
AI auto caption & description
.portfolio.shock
AI-curated portfolio — license the best direct
.showreel.shock
AI-curated portfolio showreel, rendered automatically
.finance.shock
Profit per shoot — costs against real agency earnings
Studio business
.directory.shock
The industry directory — who's who and what things cost, self-building price intelligence
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In development
.crm.shock
Client & lead management for the studio, wired to the directory
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In development
.site.shock
AI web-page builder — a name and a few links become a whole photographer site
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In development
.deliver.shock
Client review and delivery
Learn more
In development
Three moves: shoot, process, get paid.
Shoot into the project
Plan the job and bring frames in — tethered or imported — so the whole shoot lives in one shared library from the first click.
Process down the line
Cull, edit, retouch, clear releases and keyword — each module reads what the last produced, with nothing re-exported between steps.
Publish & get paid
Deliver tagged files to every agency in one push, then track downloads and earnings — and what to shoot next.
Step 01 Step 02 Step 03
The pipeline
Fifteen modules. One production line, seven tracks alongside it.
Main production line Brief to published — files hand off through the shared project library. Parallel tracks Always on. Not a step you pass through — agency.shock runs the studio's own marketing alongside the pipeline, while the rest run over the published library and feed back into the line.
.plan.camera.cull.edit.retouch.release.tag.publish
01
.plan.shock
Plan the whole shoot — concept, shot list, models, locations, call sheets and budget — as one spine, with model-release status built in.
Live
Learn more →Open .plan.shock ↗02
.camera.shock
Shoot tethered straight into the project, so frames land in the pipeline as you work.
In development
Learn more →03
.cull.shock
Sort thousands of frames a day down to the keepers, with AI that learns your selections.
Live
Learn more →Open .cull.shock ↗04
.edit.shock
Process RAW files to a consistent look across the whole take, in your own style.
Live
Learn more →Open .edit.shock ↗05
.retouch.shock
Apply natural skin and portrait retouching across a set without redoing every frame.
Live
Learn more →Open .retouch.shock ↗06
.release.shock
Match faces to signed model releases, so every commercial image ships compliant.
Live
Learn more →Open .release.shock ↗07
.tag.shock
Generate agency-ready titles, descriptions and keywords for every image, at volume.
Live v2 — Early Access
Learn more →Open .tag.shock ↗08
.publish.shock
Deliver finished, tagged files to every stock agency over their own FTP, in one push.
Live
Learn more →Open .publish.shock ↗.agency.shock
Run the studio's own marketing operations — calendar, publishing, ads, search and reporting, in one place.
In development
Learn more →.stats.shock
Track downloads and earnings per agency, with weekly advice on what to shoot next.
Live
Learn more →Open .stats.shock ↗.rights.shock
Watch the open web for your published images and flag unlicensed use as it appears.
In development
Learn more →.imla.shock
Generate reference frames and moodboards, or finished stock images, on a credit system.
Live v2 — Early Access
Learn more →Open .imla.shock ↗.portfolio.shock
The portfolio. Sell the curated best of the archive direct — cleared, release-matched, full resolution, at 100% margin.
Live
Learn more →Open the portfolio ↗.showreel.shock
Curate the strongest stills and clips from the published library into a finished, stat-driven showreel — rendered automatically.
Live
Learn more →Open .showreel.shock ↗.finance.shock
Costs against real agency earnings — profit per shoot, not just revenue.
Live
Learn more →Business layer
Four apps around the pipeline — clients, market, web presence.
.directory.shock
The industry directory — who's who and what things cost, with self-building price intelligence. A free public tier that powers the paid ops production service.
In development
Learn more →.crm.shock
Client and lead management for the studio — every enquiry, quote and booking in one place, wired straight to the directory.
In development
Learn more →.site.shock
The web editor. A name and a few links become a whole photographer site — copy written, images sourced, best-sellers featured. Opens at site.dotshock.ai.
In development
Learn more →.deliver.shock
Client review, approval and download. The finished work as one private link, with the licence stated before the images and an approval you can prove.
In development
Learn more →Why one workflow
A pipeline, not a folder of separate tools.
One shared library
Every frame lives once. Cull, edit, release and tag all read and write the same project — nothing is re-uploaded or re-exported between steps.
Skip any step
No module is locked to the one before it. Start in .tag.shock with finished JPEGs, or run .publish.shock on its own — the line bends to how you actually work.
Tracks that run alongside
Stats, rights and AI generation stay on over the published library — feeding earnings, infringement flags and reference frames back into the line.
Built for photographers who ship at volume.
Keyword and ship, daily
Cull thousands of frames, tag them agency-ready in seconds and deliver to every platform in one push — then see which subjects actually earn.
Brief to released finals
Run client shoots from call sheet to delivered, model-released images in one place — with release compliance tracked, not chased.
One tool that scales
Replace a stack of subscriptions with one workflow on the free tier, and add modules only as the work grows.
Microstock contributor Commercial studio Solo photographer
The difference
One workflow, not a stack of apps.
The usual stack
A separate culling app — then export.
A RAW editor — export again.
A retoucher — re-import, re-export.
A spreadsheet for model releases.
A keyword tool + FTP scripts, by hand.
One .shock.LAB
Cull, edit and retouch over one shared library.
Model releases matched to faces automatically.
Agency-ready keywords in seconds, at volume.
One push delivers to every agency, formatted.
Earnings & rights tracked — nothing re-exported.
Twelve of the fifteen modules are available now.
plan.shock, cull.shock, edit.shock, retouch.shock, release.shock, tag.shock, publish.shock, stats.shock, imla.shock, portfolio.shock, showreel.shock and finance.shock are all live — only agency.shock, camera.shock and rights.shock are still shipping. Start with .tag.shock or .imla.shock below, or open any other live module above.
Open .tag.shock → Open .imla.shock → . tag.shock illustrative Sales score 87 . imla.shock illustrative commercial studio portrait, soft key light, 4K…
Pricing
Free to start. Five plans as you grow.
.tag.shock on your own API key, the shared library, and a taste of the pipeline.
Managed cloud processing across the live modules, at working volume.
Top-tier limits for studios shipping at scale across every agency.
Free €0 /mo Most popular Pro €19 /mo Agency €79 /mo Starter (€9) and Studio (€39) sit in between. See full pricing & all 5 plans →
FAQ
Common questions about the .shock.LAB.
What is the .shock.LAB?
It's a production-workflow software suite for commercial and microstock photographers — fifteen modules that take a shoot from the first brief through culling, editing, retouching, model releases, keywording and delivery to every stock agency, track what it earns, then sell the curated best direct through .portfolio.shock and render an AI-curated showreel. Every file lives in one shared project library. Alongside the shoot pipeline, .agency.shock runs the studio's own marketing — calendar, publishing, ads and search.
Which modules are available now?
Twelve of the fifteen modules are live today: .plan.shock, .cull.shock, .edit.shock, .retouch.shock, .release.shock, .tag.shock, .publish.shock, .stats.shock, .imla.shock, .portfolio.shock, .showreel.shock and .finance.shock. .agency.shock, .camera.shock and .rights.shock are still in development.
A few steps need the free Dotshock Desktop engine: RAW develop and RAW culling, tethered capture, automatic face matching and FTP delivery. Without it the browser apps still work on JPEG and PNG. The engine ships inside the Dotshock Hub — the .shock.LAB's desktop app (Windows beta): one install runs all the local servers and bridges the web apps to your machine.
Do I need every module?
No. No module is locked to the one before it. Start in .tag.shock with finished JPEGs, or run .publish.shock on its own — the workflow bends to how you already shoot.
What does the .shock.LAB replace?
One workflow in place of a stack of separate apps for culling, RAW editing, retouching, model-release management, keywording and multi-agency delivery — without re-exporting your files between each one.
How much does it cost?
Five plans from free to agency-scale (€0–€79/month). Start on the free tier and add modules as the pipeline grows. See the full breakdown on .shock.LAB pricing.
Which stock agencies and file types does it support?
.tag.shock exports platform-shaped metadata for Shutterstock, Adobe Stock, Getty/iStock, Alamy and Pond5, and supports JPEG, TIFF, PNG and all major RAW formats (NEF, ARW, CR3, DNG, RAF).
Is there a free plan?
Yes. There's a free tier, and .tag.shock can run on your own Anthropic API key at no subscription cost. Paid plans (Starter to Agency, €9–€79/month) add cloud processing and more modules as they ship.
Can I use my own AI key with .tag.shock?
Yes. .tag.shock has a free local mode that runs on your own Anthropic API key, so you keep control of AI cost. Cloud plans are available when you'd rather have managed processing.
Does it run on Windows and macOS?
Yes — the .shock.LAB runs on Windows, macOS and the web. Twelve of the fifteen modules are usable today in the browser; .agency.shock, .camera.shock and .rights.shock are still in development.
The rest of the workshop
The .shock.LAB is not the only thing built here.
Alongside the fifteen modules there are two standalone platforms, each on its own subdomain and each built on the same engine: puls, for political intelligence, and intel, the commercial sibling turned toward market and competitor monitoring. Neither is part of the photography pipeline and neither is sold in the .shock.LAB plans.