Software
Everything here started as an internal tool for running dotshock.ai. Two families: the .shock Suite — fifteen production modules that carry a shoot from brief to paid — and two standalone intelligence platforms, Puls and Intel. Ten Suite modules and Puls are live right now, and everything ships in English and Bosnian.
Two families, one production discipline
Not a product roadmap dreamed up in a boardroom — every app below closes a gap we hit on real jobs, then got hardened until it was good enough to give to everyone else with the same problem.
Fifteen modules over one shared project library — cull, edit, retouch, release, keyword, publish, track earnings and sell direct. Nothing is re-exported between steps.
The same collection-and-analysis engine, pointed at two markets: Puls for political sentiment in Bosnia & Herzegovina, Intel for commercial market intelligence.
The .shock Suite
Files flow left to right along the main line — plan, capture, cull, edit, retouch, release, tag, publish — each module handing off through the shared library. Alongside it, agency.shock runs the studio's own marketing, stats, rights and imla run continuously, .portfolio.shock sells the curated best direct, and .showreel.shock cuts it into a reel.
Plan the job and bring frames in — tethered or imported — so the whole shoot lives in one shared library from the first click.
Cull, edit, retouch, clear releases and keyword — each module reads what the last produced, with nothing re-exported between steps.
Deliver tagged files to every agency in one push, track downloads and earnings — then sell the best of it direct at full margin.
Plan the whole shoot — concept, shot list, models, locations, call sheets and budget — as one spine, with model-release status built in.
Open .plan.shockShoot tethered straight into the project, so frames land in the pipeline as you work — no import step, no lost files.
Sort thousands of frames a day down to the keepers, with AI that learns your selections — hours of culling become minutes.
Open .cull.shockProcess RAW files to a consistent look across the whole take, in your own style — GPU-fast, no frame left mismatched.
Open .edit.shockApply natural skin and portrait retouching across a set without redoing every frame — consistent results, a fraction of the clicks.
Open .retouch.shockMatch faces to signed model releases, so every commercial image ships compliant — releases tracked, not chased.
Open .release.shockGenerate agency-ready titles, descriptions and keywords for every image, at volume — export shaped for Shutterstock, Adobe, iStock, Alamy and Pond5.
Open .tag.shockDeliver finished, tagged files to every stock agency over their own FTP, in one push — upload once, relay everywhere.
Open .publish.shockRun the studio's own marketing operations — calendar, publishing, ads, search and reporting, in one place.
Track downloads and earnings per agency, with weekly advice on what to shoot next — see which subjects actually pay.
Open .stats.shockWatch the open web for your published images and flag unlicensed use as it appears — recover revenue that would otherwise walk.
Generate reference frames and moodboards, or finished stock images, on a credit system — around a dozen AI providers, one interface.
Open .imla.shockSell the curated best of the archive direct — cleared, release-matched, full resolution, at 100% margin instead of an agency cut.
Open the portfolioCurate the strongest stills and clips from the published library into a finished, stat-driven showreel — rendered automatically, so the reel never goes stale.
Log what a shoot cost, read the earnings back from .stats.shock, and see profit per job rather than revenue alone.
.tag.shock and .imla.shock are the fastest way in, with a free tier and no prior steps required. Only agency.shock, camera.shock, rights.shock, portfolio.shock and finance.shock are still shipping — everything else in the grid above is ready now.
Why one workflow
Most photographers stitch a shoot together across a dozen apps and re-export between every one. The Suite keeps the whole job in a single shared library, so each module reads exactly what the last one produced.
Every frame lives once. Cull, edit, release and tag all read and write the same project — nothing is re-uploaded or re-exported between steps.
No module is locked to the one before it. Start in .tag.shock with finished JPEGs, or run .publish.shock on its own — the line bends to how you actually work.
Stats, rights and AI generation stay on over the published library — feeding earnings, infringement flags and reference frames back into the line.
Intelligence platforms
Separate from the .shock module family: the same collection-and-analysis engine, pointed at two different markets. Both are bilingual, and both keep a human in the loop — every AI output is labelled as AI, never presented as fact.
Political-intelligence for Bosnia & Herzegovina — BHS-language sentiment across 130+ media sources, canton-level resolution, and bot / coordination detection. Built on the promise “signal → prijedlog → vi odlučujete”: the platform surfaces what's moving; you decide what to do about it.
The commercial sibling of Puls — the same engine turned toward market intelligence. A social-listening collector for brand and competitor monitoring. Early access: the platform is live and collecting, with data clearly labelled as demo while real collectors come online.
Tell us whether you need a production workflow or political / market intelligence, and we'll point you to the right module or platform.