.shock commercial photo · video
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Education — 05

Stop underquoting. Start pricing like a pro.

A structured review of your rates, licensing, contracts and client process — measured against 20+ years of real commercial and stock invoicing. If your work is good but your income isn't, the problem is almost never the photography.

Book a review →All programmes

Talented photographers routinely undercharge, license badly and let clients set the terms. This consultation fixes that. You share your current numbers — rates, recent quotes, a contract, your client pipeline — and we rebuild them into a pricing and licensing model you can defend, benchmarked against two decades of commercial production and stock sales across 24 agencies. We look at how you quote, how you license usage, where you lose margin and how you position yourself so better clients take you seriously. Practical, specific and worked entirely on your business — not generic advice from a webinar.

What we review

The whole money side, examined.

What we review

01

Day rates & project pricing

Rebuilding your rates from cost, value and market — so every quote is defensible and profitable instead of guessed.

02

Usage & licensing

Pricing usage properly — scope, duration and exclusivity — the single biggest source of underbilling in commercial photography.

03

Contracts & terms

Reviewing the terms you send clients — deposits, revisions, cancellation and rights — so you're protected and taken seriously.

04

Quoting & negotiation

How to present a quote, hold your price and handle pushback without discounting your way to burnout.

05

Positioning & clients

Aligning your portfolio, niche and outreach so you attract clients who value the work and pay accordingly.

06

Revenue streams

Layering stock, retainers and licensing onto client work to smooth income across the year instead of feast-and-famine.

Built on real invoicing.

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How the review works.

01

Share your numbers

You send current rates, a few recent quotes, a contract and a sense of your client pipeline. Everything stays confidential.

02

The consultation

We work through pricing, licensing, terms and positioning against real benchmarks — and rebuild the pieces that are costing you.

03

Your new model

You leave with a rebuilt rate structure, licensing language and a quoting approach you can put to work on the next brief.

  • Structured review, remote or in person
  • Worked on your real numbers
  • Confidential throughout

Format

  • Photographers who suspect they undercharge
  • Freelancers formalising their business
  • Studios tightening licensing and margin

Ideal for

  • A defensible, rebuilt rate structure
  • Usage and licensing language you can reuse
  • A quoting and positioning approach that holds

What you get

Single review or ongoing advisory. We confirm a price within 24 hours of your brief.

See the rate card →